AI Insights · Timothy · January 2025
Top Health and Fitness Apps on Android in New Zealand, Q4 2024
Explore the performance trends of the top health and fitness apps on Android in New Zealand during Q4 2024, including downloads, revenue, and active user data from Sensor Tower.
In the fourth quarter of 2024, the performance of top health and fitness apps on Android in New Zealand revealed interesting trends. According to data from Sensor Tower, these apps saw varying levels of success in downloads, revenue, and active user engagement.
Strava: Run, Bike, Hike showed a stable revenue trend, starting at $5.9K in early October and finishing at $5K by the end of December. Downloads were relatively consistent, with a notable peak of 1K in the last week of December. Active users fluctuated slightly, beginning at 31.9K and closing the quarter at 30.2K.
MyFitnessPal: Calorie Counter experienced a varied revenue pattern, peaking at $6.1K initially and closing the quarter with a small uptick to $5.2K. Downloads saw a significant spike in early November, reaching 1.3K, while active users hovered around 11K to 13K throughout the quarter.
Fitbit maintained a steady performance, with revenue ranging between $3.1K and $4.9K. Downloads were generally stable, with a remarkable increase to 2.1K in late December. Active users showed a positive trend, growing from 29.3K to 34.8K by the end of the quarter.
Flo Ovulation & Period Tracker had an upward revenue trajectory mid-quarter, peaking at $4.5K in mid-November. Downloads reached their highest at 1.4K in early November. Active users increased from 19.4K to 23.9K, indicating growing engagement.
Headspace: Meditation & Health experienced a decline in revenue, starting at $2.2K and ending just over $1K. Downloads were modest, with a peak of 139 in the final week. Despite this, active users rose from 5.3K to 6.2K, showing increased user involvement.
For more detailed insights into these trends, visit Sensor Tower's website.